> ## Documentation Index
> Fetch the complete documentation index at: https://docs.auditynow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branded surveys

> How the AI Readiness Survey looks and works for your prospects, and how your firm's branding appears throughout.

When a prospect opens your [ReadyLink](/guide/lead-generation/readylinks), they experience a fully branded survey flow. Audity wraps the survey in your firm's identity so the interaction feels like a direct extension of your consulting brand.

## Firm profile fields

The survey shell pulls the following fields from your firm profile:

| Field              | Where it appears                                     |
| ------------------ | ---------------------------------------------------- |
| Firm name          | Survey header, results page heading                  |
| Logo               | Top-left of the survey shell                         |
| Primary color      | Button accents, progress bar, score gauge            |
| Tagline (optional) | Subtitle beneath the firm name on the landing screen |

To update these fields, go to **Dashboard → Settings → Firm Profile**.

## Survey pages

The branded survey consists of three pages:

### 1. Survey form

The survey form presents a series of questions across AI adoption dimensions such as tooling, data readiness, team capability, and strategic alignment. Respondents:

* Select answers using multiple-choice and scale inputs
* See a progress indicator showing how far through the survey they are
* Can navigate back to change answers before submitting

The form does not require the respondent to create an account. On submit, they enter their name, company name, and business email.

### 2. Calculating results

After submission, a brief loading screen runs while Audity calculates the AI Readiness Score. This typically completes in under three seconds.

### 3. Results page

The results page shows the respondent:

* Their **AI Readiness Score** (0–100) displayed as a visual gauge
* A plain-language **readiness tier** label (for example, "AI-Aware" or "AI-Ready")
* A short interpretation of their score
* A **call to action** inviting them to connect with your firm for next steps, this CTA uses your firm name and links to a contact URL you configure in your firm profile

The results page URL takes the form:

```
/survey/lead-results/<leadId>
```

This URL is shareable. If a respondent bookmarks or shares it, the same results page is rendered.

## What happens after submission

When the respondent submits the survey form:

1. A lead record is created and linked to your ReadyLink.
2. The AI Readiness Score is calculated and stored.
3. The lead appears in your [Readiness Inbox](/guide/lead-generation/reviewing-leads) with a status of **New**.
4. The respondent sees their results immediately without any delay.

## Customization limits

The survey questions themselves are standardized across all Audity accounts to ensure scores are comparable. You cannot add, remove, or reorder questions. Branding customization (logo, color, firm name) is available on all plans.

## Next steps

* [Review new leads in the Readiness Inbox](/guide/lead-generation/reviewing-leads)
* [Convert a lead into an audit project](/guide/lead-generation/converting-leads)