> ## Documentation Index
> Fetch the complete documentation index at: https://docs.auditynow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead generation overview

> How Audity turns AI-readiness surveys into qualified leads for your consulting firm.

Audity's lead generation system connects your consulting firm with businesses that are actively assessing their AI readiness. By sharing a ReadyLink, you invite prospects to complete a branded survey. Each response is scored and delivered directly to your Readiness Inbox as a qualified lead.

## How it works

```
ReadyLink → Branded survey → AI Readiness Score → Lead in Readiness Inbox
```

1. **Create a ReadyLink**, You generate a unique, shareable link tied to your firm's profile. You can customize the slug and, on eligible plans, attach a custom domain. See [ReadyLinks](/guide/lead-generation/readylinks).

2. **Prospect completes the survey**, When a prospect opens your ReadyLink, they see a branded survey experience showing your firm's name and colors. The survey collects information about their current AI posture, tooling, and goals. See [Branded surveys](/guide/lead-generation/branded-surveys).

3. **AI Readiness Score is calculated**, On submission, Audity scores the respondent's answers and generates an AI Readiness Score (0–100). The score reflects their organization's maturity across key AI adoption dimensions. The respondent sees their results immediately on the results page.

4. **Lead appears in the Readiness Inbox**, The scored lead is added to your dashboard's Readiness Inbox in real time. You can filter, review, and update the status of each lead. See [Reviewing leads](/guide/lead-generation/reviewing-leads).

5. **Convert to an audit project**, Once you identify a strong-fit lead, you can initiate a follow-up and convert them into a full audit engagement. See [Converting leads](/guide/lead-generation/converting-leads).

## Plans

Lead generation features are available on the following tiers:

| Feature            | Solo | Team      | Enterprise |
| ------------------ | ---- | --------- | ---------- |
| ReadyLinks         | 1    | Unlimited | Unlimited  |
| Custom slug        | Yes  | Yes       | Yes        |
| Custom domain      | No   | No        | Yes        |
| Readiness Inbox    | Yes  | Yes       | Yes        |
| Team inbox sharing | No   | Yes       | Yes        |

## Next steps

* [Create your first ReadyLink](/guide/lead-generation/readylinks)
* [Understand the branded survey experience](/guide/lead-generation/branded-surveys)
* [Review and manage leads](/guide/lead-generation/reviewing-leads)